BLAME GLORIA

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BLAME GLORIA *

retro glamour meets immersive dopamine

Location : London

Project Cost : £470,000

Project Timeline : 6- 8 weeks

Originally the brief for the Adventure Bar Group was to ‘refresh’ their 200 capacity late night existing bar located in Covent Garden to increase investment and give people a place to talk about. In true conceptual style, under Finch Interiors we collaborated with the branding agency to create a brand and look and feel emphasising storytelling .

The look and feel was inspired by the 70’s nostalgic era, by emphasising the electric colour palette and lighting details, we knew it would be a hit with the early adopters in London. Bespoke matching upholstery and wallpaper was created for the immersive experience - not forgetting the introduction to a unique Instagrammable moment inspired by retro Japanese TV stores.

Rotating disco balls to each cubicle to pay homage to Gloria’s vibrant groupie past being one of the first designers to explore the infamous cubicle disco.

BLAME GLORIA

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BLAME GLORIA *